Why sponsor Carnival?

Attracting a crowd of 45,000 people, the Cowley Road Carnival is the biggest free community cultural event in the Oxfordshire calendar – and the best day out of the year.

The Carnival exists to celebrate community through culturally diverse arts, events and education, involving a host of schools, charities, community groups and residents from all over the city and beyond in a series of events culminating in the Carnival event.

Click here to download more information on sponsoring Carnival 2016.



The Cost of Keeping Carnival on the Road

It requires significant time, energy and resources to make Carnival happen. The development activities throughout the year (including pre Carnival workshops in schools), outreach, publicity, event production costs, security and clean-up operations costs are over £100,000 annually.
As well as the traditional procession, Carnival now uses surrounding open spaces and venues, including Manzil Gardens, the community centres and local charity and business venues, to stage events and performances in partnership with arts and community organisations. Cowley Road Carnival will continue to have big impact on the local area and as a major event for the city, with wide appeal to a diverse audience of all ages.


Pegasus mini plant cropped.jpgBenefits to sponsors

Supporting Carnival offers an un-missable opportunity to reach key audiences. In 2014 Carnival attracted 45,000 people to enjoy the afternoon, with a total spend nearly £800,000 and an average spend of around £17. 

Businesses and organisations sponsoring Carnival can benefit from our high profile marketing and publicity activities, as well as invitations to our VIP events.

In 2016, our sponsors can expect to be:

  • highlighted on our website
  • featured on advertising banners and posters at bus stops around the city
  • included in numerous newspaper articles through our partnership with the Oxford Mail and Oxford Times
  • receive broadcast opportunities
  • supported on social media by our Twitter feeds and Facebook accounts.
  • Website Logo & Link on cowleyroadcarnival.co.uk
  • Social media: Be part of our Twitter and Facebook communities
  • Featured in our monthly e-newsletter
  • Logo in print: on Carnival programme, publicity fliers and posters
  • Media coverage: Be included in press releases, interviews, and photo shoots to generate media coverage for your business across all regional media
  • Partnership Status: Become a Recognised Partner of Carnival and enjoy major opportunities for attendance and involvement in the event


Sponsorship Packages

We offer a range of sponsorship opportunities. Get in touch and talk so that we can work together to create a tailor-made sponsorship package that fits your organisation's requirements.  From creating branding opportunities to engagement with creative activities, we can offer a range of opportunities for you and your employees to get involved and generate awareness of your brand.

Contact Us

To discuss a sponsorship package and for further information please email director@cowleyroadworks.org we will get back to you shortly.

Sponsoring 2016 Carnival
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